Campaign for
Natural Medicine

Expanding Whole Person Medicine into a Household Name
The Campaign for Natural Medicine is the Institute for Natural Medicine’s national public educational content program. The campaign’s primary goal is to become the most trusted, comprehensive, and reputable source of natural health information online.
We also strive to increase public awareness and trust for naturopathic, integrative, and other allied providers among consumers as well as the broader medical profession. Campaign efforts generate health content for the public, including:
- Educational articles about:
- Patient-empowering natural health solutions
- Naturopathic and integrative practices, principles, and methods of care.
- Naturopathic medical education and licensing
- Critical health-equity issues relating to natural health
- Consumer education and guidance on using nutraceuticals and other natural health tools.
- Engaging and inspiring patient success stories.
- Lifestyle and health information directly from licensed naturopathic and integrative doctors.
INM shares and distributes these materials to a growing social media following and through allied organizations, including the American Association of Naturopathic Physicians, the American Association of Naturopathic Medical Colleges, and university clinics such as the Bastyr Center for Natural Health.